Quality Score is critical to your AdWords success, it makes or breaks your profitability.
Intro – What is quality score (and why you should care)
1:48 – the components of quality score and a few surprises
4:28 – what’s a good Click-through Rate (CTR)?
5:05 – the advertisers with highest AdRank win!
7:40 – Bust a few myths about Quality Score
9:18 – what’s a good, bad an ugly quality score
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