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Science Of Persuasion



This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective as reported in Dr. Cialdini’s groundbreaking book, Influence. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT (co-author of YES & The Small Big).

About Robert Cialdini:
Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University has spent his entire career researching…

31 Comments on Science Of Persuasion

  1. Our video on the Six Universal Principles of Persuasion has over ten million views! Thank you for supporting Dr. Robert Cialdini and INFLUENCE AT WORK. We’re thrilled to help so many people maximize their professional success!

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    What is your favorite or most used principle of persuasion? How has it helped you out in your personal or professional life?

    Our giveaway will end at 11:59 (MST) on March 12th, and we will announce the winners shortly after! Thank you again for all your support.

    https://www.influenceatwork.com/principles-of-persuasion/
    https://youtu.be/cFdCzN7RYbw

  2. The drawing in this is awesome!

  3. Hello, do you have power point slides on this topic that you can e-mail me?

  4. A very compelling explanation of what actually causes people to make a decision. Highly useful in the sales world.

  5. Watch in 1.25x speed

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  11. If this is a applied to life.. then this can be valuable af

  12. greatest video of all time a

  13. Please help I don't understand consistency please help!!!

  14. 0:11 ('researchers')
    4:38 ('science is telling")
    4:45 ("credible knowledgeable authority")
    connect the dots

  15. Is it just me or one of the narrators sound like Paul Bettany? 😀

  16. If anyone applies this in communication with me, I consider it as a manipulation attempt, and quit the conversation.

  17. Not ethical, but very useful:)

  18. It's not a science video if it doesn't have references

  19. may I know what software is used?

  20. You can forget about reciprocity when it comes to many people.

  21. Does anyone have any links to information about the studies mentioned under 'Liking' please?

  22. This shit is magic

  23. I’m about to blow up ????

  24. I swear that I hear Stephen Merchant.

  25. This is a great video, thank you.

  26. 1. Reciprocity
    People are more persuaded to give when they have received something unexpected as a way to return their gratitude.
    2. Scarcity
    People are more persuaded to buy when the service or good is limited supply.
    3. Authority
    People are more easily persuaded to buy from someone with credentials, even if the credentials being given to them are from someone in the same company.
    4. Consistency
    People are more persuaded to do an action when it’s not much of a stretch from an action they’ve taken previously.
    5. Liking
    People are more easily persuaded to buy from people they like. People like someone that is similar to them, offers genuine compliments, and works toward a similar goal as them.
    6. Consensus
    People will be more persuaded to do something if they are told everyone else is doing it.

  27. The Zac and Jay Show brought me here!!

  28. I cannot compreehend how this is ethical…lol sure makes sense, but ethical? not sure about that…

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